It is inevitable to achieve zero customer attrition because the taste of the customer may change with time. But we could control the customer attrition and acquire new customers by offering new services and features to your Product. Never be inconsistent with your delivery. Deviating too much from your basic service will bring no surprises but may end in disappointment. Also, don’t spend too many efforts on your inactive customers, rather invest more on serving the active customers better. Be cautious while setting the expectation. Giving a very special service only for few months and stopping them will be the biggest turn off for the customers. Once you set the expectation, it should be met at any cost all the time.
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