Many startups and even renowned organization will do the mistake of creating a solution with lot efforts for a very small problem or not even a problem at all for a target customer and they try to sell the same desperately and get failed. Instead of creating a solution and then investing a lot of money in marketing it, it always better and effective to provide a solution for a serious problem where the target customer is facing. The success rate will be more in the latter case. Give the customer what they want and not the one which we have. Ask customer on what their requirement is, give a solution/service/product which they want. You just have to highlight and showcase your solution and thus the end result will be benefitting for both customers and the organization.
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