The field of marketing has undergone a drastic change in the past years. Nowadays marketing people need not market the products like the past traditional ways. Customers today wish to be engaged and their doubts will have to be clarified before they can make a purchase decision. So now it is a time for marketers to adopt a new way like chatting, talking or listening act. It’s time for marketers to use conversational marketing as the way to reach out to customers.
What is conversational marketing?
Conversational marketing is a type of marketing where natural language will be used by brands, businesses or services to have a conversation with the customers & engage them. As the technology is rapidly increasing here in this type of marketing we can have a conversation using voicebots & chatbots. By this type of marketing we can develop customer loyalty, drive engagement and grow the customer base. This marketing will be helpful for the brand from other competitors in the market & encourages customers to engage with the brand’s product or service. While designing the website we should keep the customers in mind, make the customer’s experience a key point & make most of the engaging in conversations.
Some of the biggest brands like Amazon, Google etc use conversational marketing to reach out to their customers.
Chatbots in Conversational Marketing
As I said before, Faasthelp’s Chatbots and talking bots will be promising a tool available for carrying out conversational marketing because they can are great to have one-to-one conversations with customers & keep them engaged.
In conversational marketing you can have one-to-one interaction with the customer rather than sending same old routine marketing message. Customers are irritated with ads, in both digital & the real world so Chatbots will offer an efficient & cost effective solution to the problem.
AI chatbot with its intelligence does a wonderful job of making customers feel comfortable & providing them a personalized service. Customers spend most of the time with mobiles so that it will easy and convenient for them to have quick conversation with chatbots. Customers can message brands and receive 24/7 support.
Here are some best practices to keep in mind while using conversational marketing:
1. Quick Responses:Time is the important factor while having a conversation. You must see that all your communications with customers are quick within time because customers today expect real time responses to their queries & any late responding to them can leave them dissatisfied.
2. Personalised Experience:Customer might get irritated with routine marketing messages. They want messages with relevant information for their needs. So when customers interact with your brand, give them a sense that you care for them & have their interest in mind. Don’t be in a hurry always and have a intention in mind to only sell the product.
Faasthelp is a sales and customer support software powered with Artificial intelligence. Our faasthelp’s products which are chatbot,talking bot and emailbot proactively starts chatting with your customers and solves the query, gives assistance if they have any .It will reply within seconds through chat, voice and mail whenever customers are on your website. Our products will also help you in sales of your products or services. It has also knowledge base and ticketing software where you can have any number of knowledge base questions which will help customers self helping themselves and they can also raise a ticket by logging a query.
Advantages for having faasthelp to your business :
Find out how faasthelp’s AI powered products help your business today
#faasthelp #artificialintelligence #AI #chatbots #virtualassistant #customerservice #customersupport #customerexperience #machinelearning #knowledgebasesoftware #ticketingsoftware