It is important for any organization to determine the success by measuring the various aspects such as profit margin, a number of customers loyal to the brand, awards obtained from common platforms and satisfaction level attained by the customers etc. measuring customer satisfaction. Involve senior management, sales staff, and tech staff also to participate in this. Follow a defined process and techniques to measure. Define what we have to measure, define from whom we should get the results, then get the results and communicate the results and take inputs from that to the system. The survey is one of the techniques which you can use.
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