Every Fintech Industries starts by observing its customers because without customer there is no business. Businesses start by solving a problem for a very specific group of customers. The solution may be a making a smooth transaction or a report delivery. There has never been a business that did not start out by fulfilling unmet needs. This is not just knowing the needs and wants of your ideal customer, but understanding who they are, how they live, who they associate with are also important for the organization. Some of the insights of well understanding about your customers are given below.
Observe customer experience:
If you don’t want to lose the business or to improve the service, then just focus on your current customers. This means, Spending more time to know your customer beyond what they have been expecting from you, but fully understanding how they are using your application, what experience they have with your application UI and what you can do to improve customer satisfaction and thereby the support service.
Have courage to know what they really think about your service:
It is always better for you to know the disadvantages of your products or the features which can be added to your product before your competitors get to know about it. Therefore, be open to receive the critics about your product.
Website data Analytics
Your website is the hub of your entire Inbound Marketing strategy. Make sure it displays the customers exactly what they are searching for, and effectively navigate them to the tour of your products and services. Find out what pages customers visit mostly and time they kept open, what type sites are attracting more number of customers, and what kind of sites creates more traffic and which site have very less visitors etc. It explains how people interact with your site.
Prepare a set of questionnaires and post by using email and social media sites like Facebook, twitter, etc. and get the answers along with all the information about customers like age, gender, location, income, ethnicity and so on by offering some vouchers like movie tickets, buffet in restaurant, garment offers in retail stores etc.
Faasthelp is a simple customer support and engagement tool. To see how it would be to have faasthelp click on https://faasthelp.com and signup to get the free trail on your application.
Here are some benefits Faasthelp can bring to any company
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