Customers are intelligent enough to do an approximate estimation of any requirement. Hence one must be careful before promising to customers. Do not promise less or do not promise which you can’t deliver. If you failed to do keep your promise or you accept very less work for more time and money, customers are intelligent enough to find the gap and they may not turn out again. Always Promise the optimum value for money and deliver little beyond than promised, it can be a product, service or time which ever will please the customer. The more the percentage of accuracy in your estimation and promises, that much more increase in the loyalty of the customers.
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