Establishing a formal process in the customer support services creates more consistency within the support team and in the organization, which allows it to focus more on refining product features and service performance for meeting customer expectations. Standardize Customer support experience so that all customers get the same experience and multiple visits also will lead to same experience. This will reduce the burden on the staff and they won’t feel like they are in the middle of the jungle to take small decisions without knowing what to do for handling different types of complicated issues and requests raised by the customers.
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