Nowadays, one organization can easily maintain and track the details of customer records and their needs using a Customer Relationship Management (CRM) software. Customer’s complaints and issues can be tracked separately and you can increase the interaction with the customer in an automated way . As the customer information is stored in the CRM database, those data can be analyzed to find out the customer latest requests and features they like to have in your product and these can be turned into a new conceptual design for product development. Historic data can be used for analysis, customer behaviors and needs can be analyzed and predicted businesses can be realized before competitors capture the market.
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