The customer might not like to listen NO. If you have to express your inability in servicing because of the business limitations and various other reasons, express it by using appropriate words and providing possible alternatives. We should be very careful in putting it before the customer. Explain them patiently and politely the rules (terms and conditions) and the inability to fulfill their request instead of blunt NO. If possible we can even guide them on how their concerns could be addressed in an alternative way.
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